Reach 7.7 Million Qualified Fannie/Freddie Refinance Prospects!
Posted on Tue, Oct 12, 2010 @ 02:32 PM
In response to the gaining popularity of Fannie Mae and Freddie Mac's 125% refinance programs, we recently developed a highly targeted list of HARP refinance candidates. When we initially launched this product (see Zeroing in on HARP Refinance Leads), we identified 5 million likely Fannie/Freddie mortgage holders. Since then, we have made significant improvements to the model that enables us to identify Fannie/Freddie loans...allowing us to increase this marketing universe to 22.7 million nationwide!
In addition, our product development team has conducted a thorough analysis of the underwriting guidelines published by both Fannie Mae (via Refi Plus) and Freddie Mac (via Relief Refinance) to determine the best way to identify qualified prospects leveraging our tri-bureau prescreen marketing database. As a result, we have identified 7.7 million prospects who are not only likely to have a Fannie/Freddie mortgage, but are also likely to qualify for the HARP program!
Our team of experienced marketing professionals is now armed with a detailed checklist that outlines the specific criteria needed to create targeted prospect lists for the HARP program...making it fast and easy for marketers to reach this qualified audience.
With over 11.3 million residential properties underwater nationwide, 125% programs offer originators the opportunity to close incremental loans, which not only increases their overall bottom line, but also improves their direct marketing ROI. Featuring more liberal credit score thresholds and somewhat of a streamlined process, these programs have become increasingly more popular, as they benefit homeowners and originators alike.
How many qualified Fannie/Freddie refinance candidates are in your market area? Find out today by contacting one of our experienced direct marketing professionals at 888-707-7600!
We also invite you to learn more about our additional highly targeted mortgage prospect lists!