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DATA STRATEGIES FOR FINANCIAL SERVICES MARKETERS

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Reach More HARP Refi Prospects withTri-Bureau Prescreen Credit Data

 

HARP refi targets

Guidelines for the enhanced HARP program are still being finalized, but many mortgage marketers are ALREADY checking prospect universes and planning marketing programs.  You can identify the largest universe of qualified prospects by relying on Tranzact Information Services (TIS) data and our Intelidata Express Platform to pull it quickly.  We help mortgage marketers to quickly and easily take advantage of the hottest opportunity for December 2011 and perhaps all of 2012.

TIS' unique offerings for HARP refinance programs include:

1. Credit data from all three bureaus - Since TIS maintains prescreen credit data in-house from all three bureaus, you will see the most prospects and can select only those most likely to meet HARP and your underwriting guidelines.

2. Accurate mortgage data - Using the TIS platform you can combine credit data and mortgage information to pull lists based on the LTV that your financial institution or lender will approve.  TIS has one of the most accurate LTV models in the country.

3. Fannie Mae/Freddie Mac Lender Model - TIS created a proprietary lender ranking process to identify homeowners with a high likelihood of having a Fannie or Freddie mortgage.

4. Intelidata Express platform access 24/7 - Marketers can run counts and scenarios, as well as download data any time.  Or set up automated subscriptions to pull data every day, week or month.  TIS' Intelidata Express platform makes it easy to provide data to marketing agencies, mailers, call centers, or most important of all - your loan officers.

Leveraging our extensive mortgage files, pre-screen credit data and lender models Tranzact Information Services can identify more than 5 million HARP refinance candidates nationwide.  Due to their lack of refinance options in the past, these candidates are some of the most responsive mortgage prospects available.

Feel free to contact your Tranzact Information Services Client Manager for more information.  If you are new to TIS, we invite you to call us at 1-800-488-9113 for free counts and a demonstration.  Or contact us via the web

We also encourage you to sign up for our blog to keep up with the latest in mortgage marketing, including HARP, Veterans and purchase programs.  For financial services marketers that also offer auto loans and credit cards, this blog will be featuring ideas for 2012 programs in the coming weeks.

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